SERVICES
Creative thinking.
Market insight.
Product vision.
I work with fashion brands, suppliers and design teams across trend research, collection development and creative guidance; adapting each collaboration to the needs of the project.
From concept to commercially relevant product.
Creative and product development support from the initial concept through to a coherent collection. Combining trend direction, design and product vision to create collections aligned with the market, brand identity and commercial objectives.
Can include:
Collection concepts · Moodboards & colour direction · Product design · Prints & graphics · Flat sketches · Collection building · Product development · Tech packs
02.COLLECTION DESIGN & PRODUCT DEVELOPMENT
Turning market signals into clear product opportunities.
Trend and market research tailored to your brand, customer and product category. I analyse emerging trends, retail direction and consumer shifts to identify relevant opportunities and translate them into actionable creative direction.
Can include:
Trend forecasting · Market & competitor analysis · Shopping reports · Colour & material direction · Moodboards · Key trends · Product opportunities
01. TREND RESEARCH & MARKET INSIGHTS
An external creative perspective when your team needs it.
Flexible support for brands, suppliers and design teams that need additional creative direction, market expertise or experienced design support. I can collaborate on specific projects or work alongside the team as an external creative partner.
Can include:
Creative direction · Collection reviews · Design team support · Product selection · Client meeting preparation · European market insight · Workflow & methodology.
03. DESIGN TEAM SUPPORT & CREATIVE GUIDANCE
Have a project
in mind?
Every collaboration is tailored to the project, from focused creative support to complete collection development.